Sephora Vegan Guide: 6 100% Vegan Makeup Brands at Sephora


Sephora Vegan Guide: 6 100% Vegan Makeup Brands at Sephora


Looking for a Sephora vegan guide? We’ve got you covered! 

Sephora has a lot to offer, especially when it comes to vegan and cruelty-free brands. Yes, the actual Sephora line isn’t vegan and can’t be considered cruelty-free because they sell within China, which requires all beauty products to be tested on animals. That said, there are a handful of 100% vegan makeup brands at Sephora.

So, to make things easier for you, we’ve created a guide to the strictly vegan and cruelty-free makeup brands you can find at Sephora!

the ultimate vegan guide to sephora

Here are the six totally vegan makeup brands at Sephora and information on what the companies are all about. 

Click here for a full list of all vegan make-up products at Sephora.

Note: there are plenty of other non-vegan brands at Sephora that have vegan lines or vegan products. These are also listed below.

6 Totally Vegan Makeup brands at Sephora:

1. KVD Vegan Beauty

Possibly the most well known Sephora vegan brand, KVD Vegan Beauty has recently undergone a bit of a branding shift. Previously owned and named for the famous vegan founder, Kat VonD, she sold her makeup line to Kendo, which is owned by LVMH. While LVMH isn’t cruelty-free or vegan, the brand KVD Vegan Beauty still is, as the name implies.

If you’re into bold colors, check out this brand. With names like Crucifix, Lolita, Outlaw, and Snapdragon you won’t be disappointed. You’ll find everything you need to create an unforgettable look!

Note: This company is owned by Kendo, which is owned by LVMH. LVMH isn’t cruelty-free or vegan.

2. Rare Beauty by Selena Gomez

While KVD Beauty helps you explore your wild side, the vegan brand Rare Beauty by Selena Gomez aims to break down unrealistic standards of perfection and let your true self shine.

Soft colors and natural looks win out here with an array of products including foundation, lip soufflés, liquid liners, and more! Regardless of what you choose from Selena Gomez’s line, your true beauty will shine through.

3. BITE Beauty

Lips, Lips, Lips!! BITE Beauty is a Canadian cosmetic company that focuses mainly on lip products including glosses, stains, scrubs, and crayons. All of them are “clean” and made with food-grade, vegan ingredients.

One of the coolest things about BITE Beauty are their “Lip Labs” stores where you can create your own custom lip color! Check them out when you’re in Irvine, NYC, Brooklyn, or Toronto.

Note: This company is owned by Kendo, which is owned by LVMH. LVMH isn’t cruelty-free or vegan.

4. Aether Beauty

There’s something aetherial about Aether Beauty products. Maybe it’s the fact that the company infuses actual crystals into their products to give wearers a stunning shimmer and glow. Or maybe it’s the fact that they use the cleanest of ingredients and actually have a list of banned ones that is over 2500 environmental offenders long!

If that all sounds a bit wishy-washy to you, then maybe you’ll like the fact that the company is also focused on sustainability. All of their packaging is 100% recyclable and they use recycled materials to make them. They’re pretty serious about this and have even gone so far as to remove mirrors and magnets from their packaging because they’re not recyclable.

Whatever reason you decide to choose Aether Beauty, you can feel great about supporting this company!

Note: This company is owned by Kendo, which is owned by LVMH. LVMH isn’t cruelty-free or vegan.

5. Cover FX

Cover FX is a vegan and cruelty-free brand that produces high-performance formulas with “clean, skin-loving ingredients”. They focus on creating products based on skin types and sensitivities. Plus, they go so far as to help you find perfect matches for your own personal coloring and skin type. They use “good-for-you ingredients” like antioxidant-rich algae and green tea leaves, and leave out things like fragrances, parabens, and talc.

If you are looking for a personalized make-up brand that offers a wide array of vegan makeup products, Cover FX is a great option!

6. Milk Makeup

Milk Makeup should maybe be renamed Plant Milk Makeup because this brand is 100% vegan and cruelty-free!

This company prides itself on the fact that they use good ingredients to produce their vegan makeup products. This means they never include stuff like sulfates, formaldehyde, talc, mineral oils, or anything else that might be harmful to the wearer. 

The NYC brand offers a wide range of products including mascaras, foundation, eye colors, bronzers, concealers, lip colors, and even skincare products.

the ultimate vegan guide to sephora

Other Vegan Makeup Products Offered at Sephora

In addition to these totally vegan and cruelty-free vegan makeup brands at Sephora, there are several brands that also offer some vegan make-up products. Here is a complete list of those brands:

  1. Anastasia Beverly Hills
  2. Hourglass
  3. bareMinerals
  4. Smashbox
  5. BECCA Cosmetics
  6. Tower 28 Beauty
  7. Marc Jacobs Beauty
  8. Charlotte Tilbury
  9. Tarte
  10. Urban Decay
  11. Kosas
  12. ILIA
  13. Wander Beauty
  14. Buxom
  15. Melt Cosmetics
  16. Blinc
  18. Jouer Cosmetics
the ultimate vegan guide to sephora

Randi Delano

Randi Delano

Randi is the creator and owner of the vegan travel and lifestyle website Veggie Visa, and the co-creator and owner of the travel website Just a Pack. She's vegan, loves to cook, do yoga, and workout. She is happiest when laying on a beach in a foreign country. Her favorite ice cream flavor is salted caramel, she love cows, goats, bees, and cacti. Her written work has been featured in publications like Marie Claire, XOJane, and A Women’s Thing.

A penny for your thoughts

I may receive a commission if you make a purchase through some of the links on this page (see full disclaimer here). But don’t worry, I’ll use the money to fund more useful articles and resources, and of course, to buy more vegan snacks to keep me fueled up. I promise not to blow it all on vegan ice cream…I’ll save some for a cocktail or two. A girl’s gotta eat (and drink)!

Popular articles

surreal vegan cereal long sidebar

form vegan nutrition and protein powder

Spam Free News

Be the first to know about our vegan news & exclusive discounts

You can unsubscribe at any time!